With a Bachelor’s degree in Psychology from René Descartes University in Paris and a Master’s in Advertising & Communication – also from Paris, I started my career with a solid foundation in communication. Strategic planning was a natural career path & indeed something that is second nature to me. It’s also something that I have done for over ten years in three different continents, spanning Europe, Asia and Africa with some of the most respected names in the advertising industry.
After having spent much of my time working side-by-side with agency creatives, I consolidated this inter-departmental experience when I assumed the role of Head of Creative Strategy. Perhaps more than anything else, my efforts to tear down the wall between the strategic planning and creative departments have helped me earn a reputation for creating campaigns with a strong strategic focus, without compromising on the creative flare and magic that a great campaign has to deliver.
This is the background against which I created “Pack A Punch”, a mobile app featuring more than 100 beautifully designed and illustrated cards to help marketers, communication & advertising professionals as well as students in related fields to come up with brilliant ideas.
‘La surprise. Chatouille de l’âme’
An expertise based on in-depth knowledge of your market, your brand & your customers.
Any question? A pitch?
You just want to share a good moment or grab a coffee?
You know how to reach me.