ABOUT ME

With a Bachelor’s degree in Psychology from René Descartes University in Paris and a Master’s in Advertising & Communication – also from Paris, I started my career with a solid foundation in communication. Strategic planning was a natural career path & indeed something that is second nature to me. It’s also something that I have done for over ten years in three different continents, spanning Europe, Asia and Africa with some of the most respected names in the advertising industry.

After having spent much of my time working side-by-side with agency creatives, I consolidated this inter-departmental experience when I assumed the role of Head of Creative Strategy. Perhaps more than anything else, my efforts to tear down the wall between the strategic planning and creative departments have helped me earn a reputation for creating campaigns with a strong strategic focus, without compromising on the creative flare and magic that a great campaign has to deliver.

This is the background against which I created “Pack A Punch”, a mobile app featuring more than 100 beautifully designed and illustrated cards to help marketers, communication & advertising professionals as well as students in related fields to come up with brilliant ideas.

SURPRISE MAKES CHANGE HAPPEN.
SHOWING PEOPLE THINGS THEY DON’T KNOW OR
DON’T EXPECT IS LIKE CANDY FOR THE BRAIN.

‘La surprise. Chatouille de l’âme’
Daniel Marcelli

SERVICES

An expertise based on in-depth knowledge of your market, your brand & your customers.

Exploratory Research Analysis
Consumer Insights
Strategic & Creative Workshops
Brand Strategy
Creative Platform
Creative Concept Development
Business Innovation
Political Communication
SOCIAL MARKETING
EXPERTISE

 

PACK A PUNCH

More than 100 cards
to crack awsome
insights & ideas

Let's work together !

I’m Available For Freelancing Works. You Can Hire Me NOW.
Hire Me
CONTACT ME

Any question? A pitch?
You just want to share a good moment or grab a coffee?
You know how to reach me.